Select existing keywords (or campaigns) to see how bid scaling could affect performance. See how adding new keywords could impact traffic and spend.   Advertisers can now get forecasts for their existing keywords, in addition to campaigns, in Keyword Planner. If you haven’t checked out this feature in Keyword Planner, it’s […]

Check out the new AMP testing tool in the Google Search Console. It combines AMP and structured data errors with a live preview.   Google has launched a new testing tool for AMP (accelerated mobile pages). The new tool is available at https://search.google.com/search-console/amp and from within the Google Search Console. The tool works on your mobile […]

Need a reminder that a lot of business owners are still in need of basic SEO? WordPress.com’s “advanced” tools offer exactly that. You’ve heard that beauty is in the eye of the beholder. To that cliché we can add another: Advanced SEO is in the eye of the beholder, too. […]