Google Adwords Releases Benchmarks for Your Industry Whether you’ve worked on PPC for the first time or your just in the phase of taking projects, you may be uncertain whether you’re doing a good job or not. We all surely want to fare better in making better ads with good […]

We decided to step up for our first charity activity and begin with helping a UK based charity center “Mango Tree Goa” Mango Tree Goa is a UK based charity center founded in the year 2012 that focuses on the upbringing disadvantaged children mostly dwelling in the slums an similar […]

Ever since Google has rolled out the mobile first index update, marketers consider the need of the hour to set up mobile friendly website optimized well enough for mobile searches. That means Google will rank your site based on how well the mobile version of your site has been optimized. […]

Thursday, December 01, 2016 Consumer expectations are higher than ever before. And thanks to mobile, your customers are connected, informed and savvy– they’re becoming super shoppers overnight. As they go shopping this holiday season, it’s more important than ever to connect with your most valuable customers at the exact moment […]

It is official. After hinting at removing the Google content keywords report from Google Search Console, Google did it. Google has just removed another feature from the Google Search Console: the content keywords report, one of the earliest features found in the Google Search Console when it was first built. Google said […]

Search engine optimization is a long-game strategy. Follow the best practices, and you’ll watch your site gradually improve in rank. That said, there are some things you can do to help you leap forward in the process – like these 10 SEO quick wins. 1. Optimize your structured data Use rich […]

It’s been years since the power’s shifted away from marketers and advertisers and in favor of Internet consumers. Now more than ever, people are empowered to choose their own experiences online. They’re actively avoiding ad content — and instead of living by advertisers’ rule books, they’re deciding what to click […]

Google’s Search Analytics report will now show you how your AMP pages are performing in the rich cards section versus the core mobile results. Google has added the ability to filter between AMP pages that show up in the rich cards section, i.e., the top news carousel, versus AMP pages […]

AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads. Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that fact (including one […]

    Select existing keywords (or campaigns) to see how bid scaling could affect performance. See how adding new keywords could impact traffic and spend.   Advertisers can now get forecasts for their existing keywords, in addition to campaigns, in Keyword Planner. If you haven’t checked out this feature in Keyword Planner, it’s […]