What is Google Callout extension You can add callouts when you create your campaign by editing your descriptive text, and see how ads that contain callouts perform in the Ad extensions tab. Note that Callouts appear in ads only at the top and bottom of Google search results. Keep in mind that your ads won’t […]

Google says – “For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS.” I was not feeling confident enough as yet to start advising all my clients […]

Good Bye Google authorship – Google authorship officially discontinued Last month Google has officially dropped authorship bylines from within the search results. In addition, Google will stop tracking content written by authors as tied by the author’s authorship profile. Google launched authorship back in June 2011 and later that month, Google began […]

In an average year, Google makes about 500 changes to its search engine algorithms. Some examples of major algorithm changes that led to many websites getting penalized are: Google Panda was designed to push down sites that are overly optimized, offer “thin” content and/or operate as content farms, With Google Penguin, Google […]