Search engine optimization is a long-game strategy. Follow the best practices, and you’ll watch your...

It’s been years since the power’s shifted away from marketers and advertisers and in favor of Internet...

Google’s Search Analytics report will now show you how your AMP pages are performing in the rich...

AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs...

    Select existing keywords (or campaigns) to see how bid scaling could affect performance....

Check out the new AMP testing tool in the Google Search Console. It combines AMP and structured data...

Need a reminder that a lot of business owners are still in need of basic SEO? WordPress.com’s “advanced”...

Most Effective Ways to Improve Site Quality and Rankings Quality and relevance are different things,...

There are two options for advertisers looking to implement device-specific ad copy and associated tests....

Google announces slew of search ads and Analytics updates at SMX East   New audience targeting solutions,...