10 Simple and Free SEO Tools to Instantly Improve Your Digital Marketing   24 Free and Easy SEO Tools   1. Google PageSpeed Insights Check the speed and usability of your site on multiple devices Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, […]

Definition: A Google bomb occurs when a group of people conspire to artificially elevate a website in Google’s web search results ranking by linking a particular word or phrase to the website. Google moved to curb Google bombs by tweaking their formula for ranking pages by relevancy. The changes limited the […]

Video Optimization: Do Not Underestimate The Power Of YouTube Billions of video views take place on YouTube every day. Is your brand capturing any of this traffic? Columnist Jim Yu explains how to optimize your videos for maximum exposure.     Videos have risen to be an integral part of […]

“Google Webmaster tools has now changed to Google Search Console..” Sources: https://blog.kissmetrics.com/beginners-guide-to-google-webmaster-tools/ GWT Search Console is a free toolset provided by Google that helps you first understand what’s going on with your website. This way you make decisions based off of data instead of going in blindly. Here is how GWT Search […]

How To Write A Meta Description That Gets Click-Throughs Google has long held that meta descriptions do not impact search engine rankings. From a 2007 post on the Google Webmaster Central Blog: “It’s worth noting that while accurate meta descriptions can improve clickthrough, they won’t affect your ranking within search results.” Google […]

What is Google Callout extension You can add callouts when you create your campaign by editing your descriptive text, and see how ads that contain callouts perform in the Ad extensions tab. Note that Callouts appear in ads only at the top and bottom of Google search results. Keep in mind that your ads won’t […]

Google says – “For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS.” I was not feeling confident enough as yet to start advising all my clients […]

Good Bye Google authorship – Google authorship officially discontinued Last month Google has officially dropped authorship bylines from within the search results. In addition, Google will stop tracking content written by authors as tied by the author’s authorship profile. Google launched authorship back in June 2011 and later that month, Google began […]

In an average year, Google makes about 500 changes to its search engine algorithms. Some examples of major algorithm changes that led to many websites getting penalized are: Google Panda was designed to push down sites that are overly optimized, offer “thin” content and/or operate as content farms, With Google Penguin, Google […]