“Google Webmaster tools has now changed to Google Search Console..” Sources: https://blog.kissmetrics.com/beginners-guide-to-google-webmaster-tools/ GWT Search Console is a free toolset provided by Google that helps you first understand what’s going on with your website. This way you make decisions based off of data instead of going in blindly. Here is how GWT Search […]

How To Write A Meta Description That Gets Click-Throughs Google has long held that meta descriptions do not impact search engine rankings. From a 2007 post on the Google Webmaster Central Blog: “It’s worth noting that while accurate meta descriptions can improve clickthrough, they won’t affect your ranking within search results.” Google […]

Google says – “For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS.” I was not feeling confident enough as yet to start advising all my clients […]